Would you have liked Terminator Salvation more if Moon Bloodgood’s topless bit hadn’t been cut out? Would you have been more likely to see the movie in theaters if you knew there was a flash of boob? Probably not, according to a recent psychological study, which looked at 914 movies released between 2001 and 2005 to determine if sex indeed sells at the cinema.
The results of the study say no: “sex and nudity do not, on the average, boost box office performance, earn critical acclaim or win major awards.” Well, the research did show that the Golden Globes are more favorable to movies with sex scenes than the Oscars, which might make sense given that many foreign moviegoers (particularly those in Europe) are more accepting of nudity than American viewers, though it’s unlikely the Hollywood Foreign Press Association is thinking about sex while determining its nominees.
In contrast, the study actually showed that sex sells even less outside the U.S., which may be because a number of international markets, such as those in Asia and the Middle East, are more censoring of such content.
Filed under: Exhibition
Continue reading Sex and Nudity Don’t Draw You to the Movies?
